A SMALL ACT OF KINDNESS CREATES A RIPPLE OF CHANGE THROUGHOUT THE WORLD

Trying to fundraise for can be a challenging task, whatever the size of the charity involved. Money is tighter than ever for donors with the cost of living crisis, and the charity marketplace is crowded, with thousands of equally worthy causes competing for a limited pool of funds. A crowdfunding platform like Just Give can help address these issues and help you raise funds effectively, whatever the cause. Our site can help you with effectively communicating the purpose of your fundraising efforts and show the impact of the donations, both large and small. We are committed to assisting individuals and groups in their fundraising efforts for causes which truly matter to them. Whether you are a group of friends or colleagues preparing for a large event like the London Marathon or running a small charity which is trying to raise funds, our site can empower your supporters to create the very best fundraising pages.

Fundraising success starts with a fantastic fundraising page created through our platform. A well-constructed, personalised page not only increases the funds raised but also enhances your charity’s visibility and recognition. Fundraisers can tell their personal story and explain their connection with the cause, set a fundraising target, and include compelling visuals that convey the significance of the cause.

Research indicates that there are very specific actions which fundraisers can take which will maximise their fundraising for the cause:

• Setting a concrete fundraising target can result in a 45% increase in money raised when compared with a generic fundraising appeal.
• Adding a profile picture increases donations by over a fifth.
• Write a short summary explaining what you are fundraising for, and why.
• Update your page regularly to keep donors informed about the progress towards your fundraising goals
• Link to the webpage of the charity which you are fundraising for should donors wish to know more.

We understand that fundraisers who choose to use Just Give for their campaigns are passionate about their causes. We have conducted extensive research into extensive fundraising and are happy to share this to help you maximise the amount of money you raise. Our top tips for effective fundraising are:

• Choose an engaging image which people will see when they first click through onto your page – pages with images raise 13% more on average.
• Tell a descriptive and powerful story: The Story section is crucial for explaining what you are raising money for, why you are passionate about the cause, and how the money will be used.
• Set a fundraising target: A concrete target leads to a 17% increase in funds raised when compared with a generic page with no target.
• Spread the word on social media: Share your Just Give fundraising page on social platforms to increase donations and raise awareness.
• Share your page via email: You might also choose to email your contacts and let them know about your fundraising campaign.
• Add a video or livestream: Link to a video which can allow you to speak directly to your contacts and explain the importance of your campaign.
• Make regular updates: Updates lead to increased donations as supporters track progress towards your fundraising goals.
• Donate to yourself: Fundraisers who contribute to their own page raise 84% more.

Say thanks: Expressing gratitude leads to additional donations even after the event has been completed.

As well as individuals who want to put together their page for their own fundraising, we can also support charities of any size who are coordinating a wider fundraising effort among different individual fundraisers. Charities can pre-write their story, set an overall target, upload a header image, and page, This not only simplifies the process for your fundraisers, but also ensures your pages are performing as well as they possibly can.

Charities can also encourage fundraisers by messages on social media channels, inspiring fundraisers to take part in their campaign, linking to their pages on Just Give and explaining the difference which can be made.

Together, let’s make a real difference in the causes that matter most.